Your clients and industry networks need to be able to find you on the internet.
Before making a purchase, 89% of U.S.-based Internet users search online first, even when shopping at a local business.
46% of daily Internet searches are research on products or services.
When searching online, 75% of Internet users do not look further than the first page of search results. Unless you're Apple, Budweiser or one of the big names in your industry, you need many pages of high quality content to get to page 1.
60% of all clicks go to the top three search results, naturally. Optimizing your page titles (or SEO) will help your company land one of the coveted top three spots on search engines.