Professional Blogging
I provide professional blogging services to companies across all major industries. For some examples, please see blogs at: http://www.os.com, http://www.whichvoip.com/blog, and at http://www.itworld.com/blog/4085.
Blogging has come to mean much more than just a casual way of communicating. It is used by every major corporations and most smaller ones, as a way of staying in touch with existing clients, communicating to potential clients, and "feeding the search engine" with fresh content to make sure your company name is always on top.
Our Process
Before launching a blog, we like to start with a phone call, so we can learn more about you, your company and products, and your corporate style. Plan on scheduling 30-45 minutes. We also encourage you to send on any background information or notes you have that would help us better understand your value proposition. We will be your representative in the blogosphere, and it's important that the words we create match your company's broader marketing strategy.
Our Content
Blogs are informational, casual, and engaging. It's your personal voice in cyberspace—designed to give a casual, very approachable face to your company. There are of course, a lot of blogs out there. Millions of them. Our goal is to go beyond the ordinary and obvious, and to provide content that is truly useful and entertaining to your audience. We want to provide content that will keep people coming back, and content that will drive traffic to your site—and ultimately result in a higher profile for your company and an increase in sales.
A blog may sound casual and it may be entertaining—but it is far from "fluff." It is not just words to feed the search engine. Our goal in blogging for you is to truly understand your value proposition, and be able to speak intelligently about your company, your product line, and your industry.
Prior to establishing the blog, we will spend time getting to know you, your company and your industry, through an initial launch phone call meeting, and background research. Thereafter, we will provide entries either to you directly or will enter them on your blogging platform on a predetermined schedule.
