Sales Letters
... The sales letter needs to be as compelling as a Steven King novel. It stands on its own as an engaging piece of literature that will keep the reader reading until the very last call to action. ... |
You have an excellent product, but so do dozens of others. What sets yours apart from the rest? A good copywriter. Your product can stand out above all others, consistently delivering the results you're looking for, day after day. But how do you accomplish this?
It's all in the copywriting. Many promoters extol the virtues of the "Dan Kennedy" or one of the many other schools of sales letter writing, and we too, take some of our influence from those techniques--although our style is completely unique. The "Dan Blacharski" style of sales letter writing will deliver the goods for you. The sales letter must incorporate an emotional appeal that gets to the heart of what the reader is really looking for, and it must include multiple strong calls to action throughout. But beyond that, the letter itself needs to tell a story. There needs to be two separate items that keep the recipient reading paragraph after paragraph, and those are:
- Information
- Entertainment
As is the case with all advertisements, information is critical. This is what tells the recipient what it is you're offering, and why they want it. But entertainment? That's just as important. The sales letter needs to be as compelling as a Steven King novel. It stands on its own as an engaging piece of literature that will keep the reader reading until the very last call to action.
A quality product is your foundation, but will that quality product ever get noticed? Superior results are driven by superior copywriting. Want more attention in the marketplace? More sales? More traffic to your web site? There's one thing that drives all that--words. And not just any words. The right words, carefully crafted, placed with precision, and chosen with a specific goal in mind.
Our Process
Writing copy is more than just reading a list of requirements and then putting words on paper. Our process starts with a personal consultation, and we are always available by phone or email throughout the project lifecycle. Before we start writing, we want to know who you are, what your goals are, and what you and your company are all about. Only by gaining a broad understanding of what you're trying to accomplish can we produce copy that really reflects the true essence of what you're offering.
Don't make the mistake of sourcing your strategic sales letter or landing page to a content creator that will do little more than take a list of requirements and churn out copy. We take the time to learn about you and your product--and will get you the results you're looking for
